What is online
is the process of spreading your news
to the world wide web where your idea
sharing take place online. The Internet
enables your message to be distributed
throughout a global network of people
who are connected digitally. With greatly
increased speeds, people refer things
to their friends and families spreading
the word through the Internet and to
the far-reaching corners of the world.
We call this phenomenon "Internet
Publicity" because it enables you
to harness the power of the Internet
What are other
terms used for online publicity?
is called many different names such
Web Site Publicity
What is marketing?
Marketing is the
process of attracting attention, raising
the interest of your target market,
and influencing their decision-making
process. It is the tool that educates
and prepares your prospects and then
compels them to respond. Your marketing
gives your sales team the opportunity
to close sales rather than chasing them
What is advertising?
the activity of attracting public attention
to a product or business, with paid
announcements in the print, broadcast,
or electronic media.
are the 10 most important rules of marketing?
must have commitment to your marketing
must think of that program as an
must see to it that your program
must make your prospects confident
in your firm.
must be patient in order to make
must see that marketing is an assortment
must know that profits come subsequent
to the sale.
must run your firm to be convenient
for your customers.
must put an element of amazement
in your marketing.
must use measurement to judge the
effectiveness of your weapons
Why do I need
a marketing plan?
A marketing plan
saves you time and money. Without a
plan, it is difficult to know which
activity to do and when. It saves you
time and keeps you focused. It saves
you money because you have identified
your target market and strategy, and
following the plan, you will engage
in the right activities to accomplish