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What is online
publicity?
Online Publicity
is the process of spreading your news
to the world wide web where your idea
sharing take place online. The Internet
enables your message to be distributed
throughout a global network of people
who are connected digitally. With greatly
increased speeds, people refer things
to their friends and families spreading
the word through the Internet and to
the far-reaching corners of the world.
We call this phenomenon "Internet
Publicity" because it enables you
to harness the power of the Internet
for publicity.
What are other
terms used for online publicity?
Online publicity
is called many different names such
as:
Internet Publicity
Web Site Publicity
And others....
What is marketing?
Marketing is the
process of attracting attention, raising
the interest of your target market,
and influencing their decision-making
process. It is the tool that educates
and prepares your prospects and then
compels them to respond. Your marketing
gives your sales team the opportunity
to close sales rather than chasing them
down.
What is advertising?
Advertising is
the activity of attracting public attention
to a product or business, with paid
announcements in the print, broadcast,
or electronic media.
What
are the 10 most important rules of marketing?
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1.You
must have commitment to your marketing
program. |
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2.You
must think of that program as an
investment. |
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3.You
must see to it that your program
is consistent. |
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4.You
must make your prospects confident
in your firm. |
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5.You
must be patient in order to make
a commitment. |
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6.You
must see that marketing is an assortment
of weapons. |
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7.You
must know that profits come subsequent
to the sale. |
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8.You
must run your firm to be convenient
for your customers. |
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9.You
must put an element of amazement
in your marketing. |
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10.You
must use measurement to judge the
effectiveness of your weapons |
Why do I need
a marketing plan?
A marketing plan
saves you time and money. Without a
plan, it is difficult to know which
activity to do and when. It saves you
time and keeps you focused. It saves
you money because you have identified
your target market and strategy, and
following the plan, you will engage
in the right activities to accomplish
your goals.
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